The Giving Growth Podcast

The business podcast for leaders
of non-profit organizations.

What Big Donors really want

In this episode of Giving Growth, Greg Sobiech sits down with Crashonda Andrew, Senior Vice President of Global Philanthropy at United Way Worldwide, to unpack the evolving role of philanthropy in a post-COVID, equity-driven world.

Episode summary:

Crashonda shares what it takes to build sustainable donor relationships, how large institutions are reimagining global impact, and why equity must be a strategic driver—not just a buzzword.

They discuss:

  • Why trust-based philanthropy is more than a trend
  • The role of data in building smarter donor strategies
  • Lessons from managing relationships across 1,100+ United Way chapters
  • How to future-proof your fundraising efforts
  • What corporate partners are really looking for today

Whether you’re a nonprofit leader, institutional donor, or B2B brand in the impact space, this episode will leave you thinking differently about growth, partnership, and purpose.

 

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