Owning Your Most Valuable Audience.

Episode summary:

Their mission is to bring clean and safe drinking water to every person on the planet.

Whether you are in marketing – for a commercial minded – or mission driven organization – this conversation will be relevant.

Ben shared with me his marketing philosophy, which he calls “Look in, Look up, Look out”.

‘Looking in’ is about marketers not just owning – but dominating their most valuable audiences, their ‘superfans or superdonors’, with one simple message.

So much Marketing value – can be unlocked by looking IN first, and in this episode you’ll find out how.