The Giving Growth Podcast
The business podcast for leaders
of non-profit organizations.
of non-profit organizations.
All you’re selling is emotion
with Chris Pritcher, General Manager
In this episode of the Giving Growth Podcast, Greg Sobiech sits down with Chris Pritcher, General Manager at Data Axle and former CEO of RKD Group, to explore why non-profits are struggling to keep pace with today’s donors — and what they can learn from the for-profit world.
Episode summary:
Chris explains why declining donor numbers aren’t just about economics or generational change, but about charities being outcompeted by consumer brands that connect more deeply and make giving easier. Drawing on his leadership experience across agencies serving hundreds of nonprofits, he shares how organisations can cut through jargon, focus on human connection, and make smarter use of data without overcomplicating things.
Chris shares insights on:
- Why charities are being outcompeted by consumer brands that connect more deeply with people
- How to move from channel-first thinking to a truly human-centric approach
- The danger of overinvesting in technology instead of focusing on simple, practical improvements
- Leadership lessons on shifting from managing processes to unlocking team potential
- Why leaders should question “good” results as much as they question “bad” ones
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