Finding Hidden Growth in a Shrinking Donor Pyramid
with Roger Hiyama, Community Leader
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EPISODE SUMMARY
In this episode of the Giving Growth podcast, Roger Hiyama breaks down what’s really happening across the donor landscape today. He explains why the donor pyramid is under pressure, how nonprofits can spot opportunities hidden in their own files, and practical steps leaders can take to adjust their strategies, reach younger supporters, and make the most of limited resources.
Roger talks about:
- Why fewer small donors are giving — and what it means for charities
- How to spot hidden opportunities in your existing donor file
- Ways to find and grow mid-level and major donors already in your base
- How adjusting contact cadence can save money and improve engagement
- Using data to see which fundraising channels are really working
- Reaching younger donors by thinking about life stage, not just age