Designing for Loyalty: Inside UNHCR’s Bold Engagement Shift

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EPISODE SUMMARY

The conversation explores the transformative journey of USA for UNHCR in adapting their donor engagement strategies following a significant influx of new donors due to the Ukraine crisis. The discussion highlights the importance of understanding donor retention challenges, building a stewardship team, and focusing on non-financial engagement to foster long-term relationships.

Additionally, the conversation delves into the significance of strategic planning, organizational culture, and accountability in achieving ambitious goals. In this conversation, the speakers discuss the iterative nature of strategic planning within organizations, emphasizing the importance of empowering leadership and fostering cross-departmental collaboration.

They highlight the need for trust-building within teams to ensure accountability and effective implementation of goals. The conversation also delves into the significance of donor engagement and retention strategies, particularly in the context of increasing humanitarian needs and decreasing public sector funding.

Finally, they address the risks associated with funding in the humanitarian sector and the potential for breakthroughs amidst challenges.

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