Our leadership.

Our leaders are driven by curiosity, focus, and the relentless desire to go above and beyond.

With combined decades of success in media, data and tech, they are doers who not only empower our teams but go deep on our clients’ challenges.

Greg Sobiech

CEO & Founder

Anton Lipkanou

President

Betsy Sellars

Head of Activation

Lindsey Craig

Head of People Operations

Ryan Abely

Director of Direct Marketing

Jessica Ackerman

Senior Accounting Manager

Jil Bancroft

Client Leader

Luis Betancourt

Manager, Financial Planning & Analysis

Dan Bombard

Director of Programmatic

Greg Garrison

Director of Measurement & Analytics

Gwin Howsam

Director of Media Planning

Liudmilla Fakeyeva

Practice Area Operations Manager

Mona Nikhanj

Director of Global Partnerships

Irina Nosal

Senior HRBP & Administrative Director

Andy Semenihin

Partnerships Director, CEE

Katie Smith

Director of Paid Search & Paid Social

Artem Travkin

Director of Tech

David Willis

Creative Director

Michal Wrabel

Senior Director of Data Science & Engineering

Greg Sobiech

CEO & Founder

As CEO, I am always thinking about what’s around the corner, and how to remain relevant to our team and our clients. As Founder, I hold myself and our team accountable to our 6 Questions, such as “Why do we exist?”It’s what we lean on to guide tough decisions.

Unexpected fact: I find business to be the best “university of life”. My passion for Delve Deeper has made me into a better life partner, Dad and friend.

Favorite quote: “The more you put in, the more you get out.” –Unknown

Anton Lipkanou

President

I keep our entire team accountable for always getting better at integrating Tech & Data in Media, defining our uniqueness and allowing us to drive exceptional results for our clients, team members, and partners.

Unexpected fact: My unexpected fact is I have no unexpected fact.

Favorite quote: “If you set your goals exceptionally high and it’s a failure, you will fail above everyone else’s success.” –James Cameron

Betsy Sellars

Head of Activation

I lead our Media Creative, Operations, and Measurement & Analytics Practice Areas, leveraging operational process improvements to deliver exceptional media performance to our clients.

Unexpected fact: I live at 11,400 feet in the Colorado mountains and have moose for neighbors.

Favorite quote: “If we couldn’t laugh, we would all go insane” -Jimmy Buffett

Lindsey Craig

Head of People Operations

I ensure that we bring in and retain exceptional talent, grow and develop our team members, and continue to deepen and strengthen our culture.

Unexpected fact: I’m good with power tools. My biggest project yet is a Chicken Palace, with full electrical, webcams and automated door.

Favorite quote: “We have to continually be jumping off cliffs and developing our wings on the way down”.
– Kurt Vonnegut

Ryan Abely

Director of Direct Marketing

I lead and foster a team of CRM/DB analysts, automation specialists, and web publishers who work to design, deploy, and measure email, sms, and direct mail campaigns on behalf of our clients.

Unexpected fact: I received a unicycle for my 10th birthday and I can still ride it…poorly.

Favorite quote: “The really important kind of freedom involves attention, and awareness, and discipline and effort, and being able to truly care about other people and to sacrifice for them, over and over, in myriad, petty little unsexy ways, every day.”
-David Foster Wallace

Jessica Ackerman

Senior Accounting Manager

I am responsible for managing cash flow, ensuring timely payments, and maintaining accurate financial records.

Unexpected fact: I returned to school and changed careers after age 40.

Favorite quote: “You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar

Jil Bancroft

Client Leader

I lead a team serving as trusted advisors, driving strategic partnerships and delivering measurable business outcomes.

Unexpected fact: My husband and I own the largest wholesale lotus nursery in the U.S. We even have some globally recognized varieties of lotus named after our children and family members.

Favorite quote: “What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson

Luis Betancourt

Manager, Financial Planning & Analysis

I lead financial reporting, planning, and strategic analysis, focusing on driving process efficiencies and delivering data-driven insights to support organizational goals.

Unexpected fact: I love to play sports! I am not all that great at them, but you count on me to say “yes” to any invite.

Favorite quote: “Practice makes progress.”–unknown

Dan Bombard

Director of Programmatic

I lead and mentor a team of performance marketers. The actual campaign goals will vary by client, but our internal goal is always to set aggressive targets and exceed them.

Unexpected fact: My car is older than I am.

Favorite quote: The 40-70 rule. You need between 40 and 70 percent of the total information to make a decision. With less than 40 percent, you are shooting from the hip. With more than 70 percent, the decision is already obvious. Between is where leadership takes place.

Greg Garrison

Director of Measurement & Analytics

I lead our measurement and analytics practices, focusing on providing clear, trustworthy, and actionable business and marketing reporting that empowers our team to drive exceptional growth.

Unexpected fact: I’ve hiked the tallest mountain in Colorado.

Favorite quote: “If you don’t know where you’re going, any road will take you there.”
-Lewis Carroll

Gwin Howsam

Director of Media Planning

I oversee the development and execution of media strategies for advertising campaigns. We drive growth for our clients by leading cross-channel and full-funnel media strategy and planning efforts.

Unexpected fact: I was a D1 swimmer.

Favorite quote: “So toss away stuff you won’t need in the end but keep what’s important – and know who’s your friend.”
-Phish

Liudmilla Fakeyeva

Practice Area Operations Manager

I lead a team of Business Operations professionals who design and optimize processes, ensuring efficiency, scalability, and seamless cross-functional collaboration.

Unexpected fact: I have a bee farm.

Favorite quote: “You cannot cross the sea merely by standing and staring at the water.” – Rabindranath Tagore

Mona Nikhanj

Director of Global Partnerships

I lead the strategic management of Google and Amazon partnerships, driving revenue growth and market expansion.

Unexpected fact: So far I’ve lived in 9 cities between 4 different countries.

Favorite quote: “The 3 C’s of Life: Choices, Chances, Changes. You must make a choice to take a chance or your life will never change.”
– Zig Ziglar

Irina Nosal

Senior HRBP & Administrative Director

I oversee people and business operations, driving organizational health and fostering an environment where our talent can thrive and reach their full potential.

Unexpected fact: I can pack a suitcase for a family trip anywhere in the world in 30 minutes and still have time for coffee.

Favorite quote: “‘Where there is a will, there is a way!”
-Proverb

Andy Semenihin

Partnerships Director, CEE

I oversee partnership and sales operations across EMEA, forging strategic relationships, identifying new opportunities, and driving collaborative growth with our partners.

Unexpected fact: I speak one of the hardest languages to learn in the world.

Favorite quote: “This is the Way.” — The Mandalorian

Katie Smith

Director of Paid Search & Paid Social

I lead the media team, guiding them to not only exceed client goals and expectations, but also to learn and grow in their career, and have fun along the way.

Unexpected fact: I have a dog named Bob Ross and yes, he does paint (mud on the floor).

Favorite quote: Success is the sum of small efforts, repeated day in and day out
– Robert Collier

Artem Travkin

Director of Tech

I oversee a dedicated team that implements and supports technology solutions in media and analytics to deliver superior marketing performance for our clients.

Unexpected fact: I’ve perfected the art of finding the best coffee shop in any city within 10 minutes of landing.

Favorite quote: “The only way to do great work is to love what you do.”
– Steve Jobs

David Willis

Creative Director

I lead a highly talented team of designers, copywriters, and creative developers: to deliver on-brand, high-quality, and personalized creative that performance and growth.

Unexpected fact: Outside of my work at Delve Deeper, I’m an accomplished singer, songwriter and band leader.

Favorite quote: “Perfection is the enemy of progress.”
– Winston Churchill

Michal Wrabel

Senior Director of Data Science & Engineering

I lead a team of talented data scientists and engineers, who put a structure to the information, and turn data into insights that significantly improve marketing efficiency.

Unexpected fact: Sometimes, when nobody is looking, I build statistical models for fun.

Favorite quote: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe” – Abraham Lincoln

Meet the team.

The best way to get to know us is to schedule some time to delve deeper into your challenges.