How LeoVegas Increased App Conversions by 8% Through Smarter Measurement with Firebase and GA4
In Short:
LeoVegas, a leading provider of mobile casino and sports betting services, partnered with Delve Deeper to resolve persistent tracking issues in their mobile apps that made measurement and optimization difficult. By redesigning the app measurement strategy, validating data integrity, and deploying Firebase A/B testing, LeoVegas gained actionable insights that led to an 8% increase in conversion rates, a 17% drop in funnel abandonment, and a 9% reduction in customer acquisition costs (CAC).
The Challenge:
LeoVegas was hindered by unreliable app measurement across iOS and Android. This broken tracking infrastructure obscured visibility into core behavioral metrics—user intent, product engagement, and acquisition performance—making it difficult to optimize the app experience or efficiently allocate marketing spend. The lack of accurate data impaired both operational insights and revenue growth strategies.
The Approach:
Delve Deeper initiated a full-funnel analytics revamp starting with a technical audit of LeoVegas’ tracking implementation. After identifying systemic inconsistencies, a comprehensive new measurement plan was rolled out and tracking code was corrected and validated across both mobile platforms to ensure data accuracy.
With clean data pipelines established, the team conducted behavioral flow analysis to pinpoint friction points. These insights were operationalized through Firebase A/B tests to experiment with app variations and quantify impact on conversion and abandonment. This agile, test-and-learn approach ensured continuous optimization and data-backed product decisions.
Summary:
Delve Deeper Results:
Conversion rates across the app rose by 8%, driven by continuous A/B testing and optimization of key user flows. At the same time, improvements in the app experience contributed to a 17% average reduction in purchase funnel abandonment.
Additionally, the enhanced targeting and efficiency of acquisition efforts led to a 9% decrease in CAC. These results collectively generated a substantial lift in both transaction volume and overall revenue, demonstrating the value of precise and scalable analytics infrastructure.
The revamped measurement strategy delivered significant and measurable outcomes for LeoVegas. With reliable data now available, the team was able to make informed decisions that directly influenced user engagement and operational performance.