Salesforce & Google Analytics: Correcting the Great Disconnect
The holy grail of marketing is this: measuring every single customer touchpoint -- across different channels, platforms, and devices -- to build a complete view of customer journey. In doing so, an advertiser gains insight into how best to hit the right audiences at the right time. This cohesive measurement helps advertisers attract new customers, retain existing ones, and increase return at a stable spend. So why is marketing still struggling with disconnection across platforms? Hint: because the industry is only now starting to catch up.
Salesforce Integration with Google Analytics 360
It finally happened! Connecting the online and offline has never been so real. Google Analytics 360 and Salesforce will now work together to connect the sales, advertising and marketing data. Salesforce Sales Cloud and Salesforce Marketing Cloud will be now integrated with Google Analytics 360 to deliver the fullest customer journey. The first tier of Sales Cloud integration is now live while more functionality will gradually arrive in the first half of 2018.