How to Fail with Programmatic in 2018
Alex Smith
January 9, 2018
It’s impossible to win with programmatic, or that’s what I hear. Despite advances in technology, better understanding of attribution, more flexibility in presentation and deeper inventory, programmatic is still seen as a risk even among the most senior marketers.

Here are the top 4 ways to fail with programmatic this year
Friday Must-Reads for Thanksgiving Week
Susan Esparza
November 24, 2017
The best deal of Black Friday is right here: four must-read articles. This time, we’re dipping into programmatic, last-minute shopping engagement and purchase intent.