Salesforce & Google Analytics: Correcting the Great Disconnect
The holy grail of marketing is this: measuring every single customer touchpoint -- across different channels, platforms, and devices -- to build a complete view of customer journey. In doing so, an advertiser gains insight into how best to hit the right audiences at the right time. This cohesive measurement helps advertisers attract new customers, retain existing ones, and increase return at a stable spend. So why is marketing still struggling with disconnection across platforms? Hint: because the industry is only now starting to catch up.