Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Greg Sobiech
August 13, 2018
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Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and Google Analytics 360 — into what it now calls the Google Marketing Platform (GMP).

(DoubleClick is now "Display and Video 360", and Google Analytics is just simply "Analytics 360")

The move is a sign of how dramatically digital marketing has changed over the last few years. For instance, the traditional separation between 'Church and State', or Analytics and Media buying, is going away ... and that may be okay [...]

Read More: https://martechseries.com/mts-insights/guest-authors/google-marketing-platform-may-end-church-and-state-separation-in-programmatic-heres-why-thats-okay/
How to Lose 4% of Annual Revenue by Ignoring GDPR
Susan Esparza
February 21, 2018
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As you have most likely heard, on May 25th, the new General Data Policy Regulation, or GDPR, will be taking effect in the European Union. GDPR primarily focuses on the rights of EU citizens to control how their data is used online and how companies must manage that privacy.

GDPR protects any person in the EU, or anyone interacting with an EU-based brand. For brands, that means you must comply with GDPR regulations when marketing or selling to any such person, even if your business is based entirely outside of the EU. While there are some businesses for whom GDPR does not apply, given the complexity of the law and the stiff penalties for failure, it is better to assume that you may be affected than to receive a nasty surprise down the line when one of your best customers moves to Italy and still wants your premium blue widgets.