How Much Power Do You Need: Google Display Network vs DoubleClick Bid Manager
Every digital business at some point starts to think about display advertising, and the first choice to make is the system to use. Brands need to weigh their business needs against the risk they’re willing to take and the budget they have to spend on mastering a system.
Google Retains Position as AdTech Leader: Thoughts from the Next Conference
Google is committed to dominating the AdTech space by offering a fully-integrated marketing platform. With a clear shift away from legacy cookie-based measurement, consumer-based marketing comes into focus with Google’s cutting edge solutions for Media Activation, In-Store Measurement, and Attribution.