Building for Your Best Audience Using Google Cloud Platform
Ben Bodek
January 24, 2018
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Meet Bob.

Bob is one of your regular customers. He’s a frequent, high value converter and extremely loyal to your brand.  In short, Bob is the best. You want more Bobs.

But how do you win business from more customers with Bob’s loyalty and buying tendencies?
Model This: Display Attribution Modeling in DoubleClick Campaign Manager
Ashton Howe
November 2, 2017
Display attribution modeling in DoubleClick Campaign Manager generates a single source of truth for metric volume and provides additional modeling capabilities to understand how your paid media is driving growth.
How To Garner 6 Figure Insights From Your Doubleclick Campaign Manager ad server
July 1, 2016
Best practices that will allow you to garner six figure insight from your Doubleclick Campaign Manager ad server.