The Road Ahead: Three 2018 Trends that will Revolutionize Digital Marketing
Ashton Howe
January 30, 2018
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With holiday post-mortems now neatly behind us, our focus turns excitedly toward 2018. As the road ahead exponentially curves, we’re watching revolution at an unprecedented rate: adtech has normalized big data infrastructure, marketing system automation, and user-centric measurement over the last year in ways that make these technologies so accessible to the end user that, suddenly, they’ve become fundamental. What was unknown two years ago has quickly become intrinsic, and we don’t expect this rate of change to slow anytime soon.



So what will 2018 look like, in all of its machine-driven glory?



Funnily enough, it will probably look a little more Human.