Greg Sobiech
May 7, 2018
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Lines are blurring. Once the skill sets of media buyers and analysts were entirely separate, with each team working independently of each other. Sometimes information would be shared across the divide but that was as far as the collaboration went. Media buyers leveraged relationships and industry know-how to develop campaigns and choose the best placement for those campaigns. Down the line, analysts took in data, crunched numbers and eventually returned insights on how those campaigns had performed.
Susan Esparza
April 5, 2018
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As marketers, we like to dub things “the year of X”, to indicate that this is the year that some technology, philosophy, or marketing tactic comes into its own. During those years, it is no longer about leading the curve, but not being left behind. Judging by headlines from the time, the year of mobile was 2008. Or maybe 2012. Or perhaps 2015.
Ashton Howe
January 30, 2018
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With holiday post-mortems now neatly behind us, our focus turns excitedly toward 2018. As the road ahead exponentially curves, we’re watching revolution at an unprecedented rate: adtech has normalized big data infrastructure, marketing system automation, and user-centric measurement over the last year in ways that make these technologies so accessible to the end user that, suddenly, they’ve become fundamental. What was unknown two years ago has quickly become intrinsic, and we don’t expect this rate of change to slow anytime soon.

So what will 2018 look like, in all of its machine-driven glory?

Funnily enough, it will probably look a little more Human.