Name: Curtis Johnson
Title: Head of SEM and Paid Social
What are your job responsibilities?
I manage the SEM and paid social accounts for all our clients. That’s Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, etc. It’s mostly managed service: managing client spend, weekly calls, reporting, optimization, and a fair amount of sales functions pulled into demos and trainings, mostly around SEM and paid social.
How long have you been at DELVE?
Going on two years in July.
What does a typical work day look like for you?
On a typical day, I take care of any urgent requests that may have come in overnight, check in on the account health, and ensure ROAS is as good as it could be. From there, I check on performance monitoring, tests we’re running, and any optimizations we’ve made to ensure performance is trending in the right direction. And then, I check in with the team to see if anyone needs help, and I respond to any requests. I’ll then assign items that are next to-do on our testing roadmap as I research more industry news and run across more betas or as more features are released to continue to push performance higher and higher.
What is the best part of your job?
Being surrounded by a certain level of genius. Looking back, a good thing about DELVE is that we have such a rigorous hiring process. We definitely don’t just hire anyone, and that’s instilled through all the departments. So you end up working with some of the best in their craft. It’s one of those places where you have a lot of specialists, and it’s great to have support from these really great experts. Where that really shines in my department is in the tracking, analytics, and tagging areas. I can walk in day one, and ROAS and revenue tracking are already set up, and Google Analytics is already reporting accurate revenue numbers. It’s amazing.
And I also love DELVE’s culture. Our CEO really creates this family vibe, and it does feel like he’s trying to take care of everyone. That shows through amazing benefits for a small- to medium-sized agency.
How do you stay connected with teammates even when working remotely?
My team is already geographically disparate. One person is in Minsk, another is in Fort Collins. Even before the pandemic, we communicated mostly via phone and Slack.
What are you excited about, work-wise, in 2021?
I’m excited go back into the growth phase. I’m looking forward to growing the number of accounts and the amount of budgets, and to moving out of the “maintain and starvation” mode into a growth mode, where we can test more interesting ideas and have more new interesting things to do.
What are some characteristics of people who do well at DELVE?
People who succeed here have the ability to solve problems on their own if needed. But more importantly, successful DELVE team members know what they don’t know and aren’t afraid to say they don’t know and need help – that’s very key here.
My favorite mar tech tool is…
Search Ad 360.
Outside of work, you can find me…
On the slopes!
Something few people know about me is…
I’m into Yoga.
This year, I’m planning to DELVE DEEPER into…
Traveling the world.
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Your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data. In this webinar, hear from industry experts, Google and DELVE as they share strategies to improve return on ad spend and top-line revenue growth once third-party cookies and IDFA disappear. During the webinar, we discuss: How cookie deprecation impacts audience targeting in advertisingFirst-party data collection and second-party intent data sourcesApproaches to Identity...