The truth hurts, until it helps
The decision to hold your data accountable can feel like a cruel process. The more we challenge it, the more historical inefficiencies appear. But the pain is only temporary. Through proven technological solutions and rigorous data science, we transform your information into a marketing strategy that works for you.

Let us help you refine customer acquisition, increase conversions, and strengthen ROI with the power of honest marketing data.
Success Stories
industry:
eCommerce, Travel
goal:
20
Increase in Revenue
Programmatic Display
Challenge
To expand reach and generate consumer demand in a way that was both measurable and actionable.
Action
The implementation of a Display prospecting program in the DoubleClick suite, tied back natively to Google Analytics 360 for customer journey measurement and custom attribution modeling.
Technology
Google Analytics 360
Google Tag Manager
DoubleClick Campaign Manager
DoubleClick Bid Manager
Google Cloud
DoubleClick Creative Services
Results
20%+ increase in year over year same-market bookings, and 20%+ increase in year over year attributable digital revenue.
“We were happy to discover that with Attribution in Google Analytics 360 we were able to develop a higher comfort level with Programmatic Display. We are now able to drive bookings with a positive ROI using a customized first-touch & click-in-path model. We also see a double-digit year over year increase in same-market bookings”
Jesse Henson
VP of Marketing, Bookit.com
industry:
Insurance
goal:
25
Increase in Digital Conversions
Web Analytics, Google Cloud, Programmatic Display
Challenge
To understand the post-view halo effect of Display on other channels, and reallocate marketing budget cross channel in the most efficient manner.
Action
Data centralization with a Google Analytics 360 + DoubleClick Suite integration that provided a holistic view of all digital marketing initiatives, and custom attribution modeling that demonstrated media efficacy within the context of customer journey.
Technology
Google Analytics 360
Google Tag Manager
DoubleClick Campaign Manager
DoubleClick Bid Manager
Google Cloud
Results
25% increase in year over year digital conversions
“We’ve dramatically changed the way we evaluate display performance. We are able to give display proper credit because we can measure the post-view ‘halo’ effect on other marketing channels.”
Edward Gager
Senior Digital Marketing Manager, Gerber Life Insurance Company
industry:
Medical
goal:
13
Increase in Media Efficiency
Web Analytics, Rapid Visualization
Challenge
To solution a Marketing Business Intelligence program that centralized data for easy insight generation against their digital marketing channels.
Action
A full data audit, robust data mart build, ETL (extract, transform, load) automation, attribution modeling, and reporting generation.
Technology
Google Analytics 360
Google Tag Manager
DoubleClick Campaign Manager
DoubleClick Bid Manager
Google Cloud
Results
13% increase in digital media efficiency
"Delve Partners has helped us greatly strengthen our Business Intelligence capability by creating a range of invaluable reports from Web Analytics to sales trends to detailed Merchandising data. Importantly they also helped us define data terms and sources to create a single, reliable version of the “truth”. They have layered over the data and reporting with insightful analysis and actionable conclusions."
Patrice Varni
SVP Marketing, Tempur-Pedic
industry:
eCommerce, Jewelry
goal:
11
increase in new customer acquisition
Web Analytics, Tag Management, Programmatic Display
Challenge
James Avery is a Texas-based retailer, with over 100 physical stores and broad distribution in the Dillard’s department stores. The brand has wanted to increase its online sales outside of Texas, by increasing awareness in an ROI-responsible way. James Avery was considering the DoubleClick stack for its Programmatic Display needs, both in the context of prospecting and retargeting. However, the brand wanted to have 100% visibility into all Programmatic efforts, to build up a level of comfort around the value of Programmatic. Especially, the Brand was concerned with accounting for the impact of post-view impressions on ROI and on other channels such as Social or Search.
Technology
Google Analytics 360
Google Tag Manager
DoubleClick Bid Manager
Results
11% increase in new customer acquisition. James Avery already had Google Analytics 360, and the native integration with the DoubleClick stack allowed the brand to measure the post-view and post-click impact from Programmatic Display on its online sales growth. The GA360 to DoubleClick integration also allowed the brand to gain visibility into the full Customer Journey, enabled by the enterprise-strength Attribution functionality that’s built into GA360.
“Terrific Partners. Beyond top-drawer data delivery, our partnership with Delve is exactly that -- a partnership. Keenly interested in the business, in innovation, and in delivering truly useful information in an actionable way. We continue to understand the landscape and our own customers better as a result of Delve's efforts.“
Curt Craighead
Manager of Digital Marketing
industry:
eCommerce, Beauty
goal:
100
decrease in tag management costs
Web Analytics, Tag Management
Challenge
Sally Beauty has been utilizing Tealium for all of its tag management. Because Google Tag Manager (a free solution) has features that match or exceed those offered by Tealium (which is a paid solution), Sally Beauty wanted to migrate all of its tags to Google Tag Manager to realize cost savings. Sally Beauty also felt that given its commitment to Google Analytics 360 and the DoubleClick stack (from Google), and the ease of integration among the Google family of products, the switch to Google Tag Manager would provide many soft benefits to its Marketing organization.
Technology
Tealium
Google Tag Manager
Google Analytics
Results
100% decrease in tag management costs. By switching from Tealium to free Google Tag Manager, Sally Beauty saved over $50,000 in annual software costs.
“True Data Driven team. Truly a data driven data crunching analytics firm that also knows the technology behind the analytics supremely well. This technology awareness helps ensure your reports are accurate and actionable for good business decisions.”
Dawn Kole
Interim lead for Digital Marketing
industry:
eCommerce, Subscription, Water Delivery
goal:
100
trust in Web Analytics
Web Analytics, Tag Management
Challenge
Nestle Waters is the premiere provider of bottled water for the residential and commercial markets. The brand operates 11 brands in the US, but lacked a cohesive approach to tagging and reporting on all cross-brand online metrics. The team at Nestle Waters felt that they had outgrown their current analytics partner, and wanted to an enterprise-strength partner to own their digital analytics infrastructure.
Technology
Google Analytics 360
Google Tag Manager
Results
100% trust in Web Analytics. Delve completely re-imagined and re-implemented Google Analytics 360 across all water-brand online properties. In-depth vetted analytics data was then utilized by the client team to refine their media buying decisions, to create new attribution models, as well as to put forth ideas and recommendations for website changes to maximize subscription conversion rates.
“Responsive Partner. Over the past 2 years, Delve has been a great partner as we had to establish a visualization approach to the heavily-used data tables. The Delve team sought to understand our objectives and developed recommendations on how to help tell a story with the data. Also, the ongoing response rate and customer service has been great! I would highly recommend Delve as a solution.”
Angela Barile
Marketing Director
industry:
Publisher, Travel
goal:
100
visibility into post-view
Web Analytics, Campaign Management
Challenge
Visit North Carolina (visitnc.com) wanted to take its web analytics infrastructure to the next level. The brand wanted to explore the enterprise version of Google Analytics, Google Analytics 360, as a way to remove sampling, establish an SLA, get better insight into the customer journey in Attribution, or see the impact of post view and post click activity from Programmatic Display.
Technology
Google Analytics 360
DoubleClick Campaign Manager
Results
100% visibility into post-view and post-click impact of Programmatic Display on the conversion path. Utilizing DoubleClick Campaign Manager’s connection to Google Analytics 360, VisitNC was able to measure the impact of Display on the path to onsite conversion.
"Expert, helpful partners for analytics support. Having partnered with the Delve team on multiple occasions for clients, I've experienced their expertise, insights and enthusiasm for partnership across different initiatives. They're problem solvers and eager to help find new approaches and solutions, and have helped us uncover important action items to strengthen our programs."
Jane Duncan
Vice President, Management Supervisor
industry:
eCommerce, Nonprofit
goal:
100
trust in mobile metrics
Web Analytics, Mobile Analytics, Tag Management
Challenge
American Museum of Natural History (AMNH) wanted to better understand how its mobile app called Explorer drives in-museum engagement. The analytics on the Explorer app were limited, and the marketing and engineering teams at AMNH couldn’t collect the trustworthy data from the app that they needed in order to justify new investments in the app.
Technology
Google Analytics
Google Tag Manager
Firebase
Results
100% trust in mobile app metrics. Delve re-implemented Google Tag Manager for mobile apps. Delve made sure that the data in Google Tag Manager aligns with a number of common customer journeys in the Explorer app, and that the collected data tells a cohesive story around users’ engagement with the app. Those insights could be used to drive trade-off decisions about the Explorer app’s development roadmap.
“Expert Guides. Delve is a great team to work with, I highly recommend them. Delve brings solid expertise in both technology and strategy. Their guidance has been invaluable in the ongoing development of our analytics program.”
Kris Britt
industry:
Electronics and Camera equipment
goal:
99
accuracy in online revenue tracking
Web Analytics, Tag Management
Challenge
Adorama is one of the top electronics and camera retailers in the great New York area. The Brand wanted to upgrade to Google Analytics 360. The free version of Google Analytics served the brand well, however, the GA360/enterprise version.
Technology
Google Analytics 360
Google Tag Manager
Results
99.9% accuracy in online revenue tracking. GA360 delivers faster user experience, access to unsampled data, and a strong SLA. Today Adorama is empowered to make insightful business decisions, with data that is trustworthy and reliable.
“Great partners. Greg and team at Delve have been of great value to us both in web analytics and in BI capabilities. Their knowledge of analytics and competency in data crunching is superb. We recommend them as a GA reseller and for all reporting and analytics needs.“
Shimon Neuwirth
Manager, Analytics
industry:
Beauty
goal:
6
increase in re-purchase rate
Data Visualization
Challenge
The client possessed a wealth of customer profit data voluntarily shared by their customers in the map up profit section of the Brand’s website. Some of the data points included attributed such as hair color, eye color or face shape. Since cosmetics products are extremely specialized and customers have very specific and discriminating tastes based on generally unchangeable physical characteristics, data analytics is critical to juicing the maximum amount of incremental revenue from existing and new customers. For this client, the low­-hanging fruit was there but obfuscated by the volume of data. Delve’s data scientists were able to make sense of the profile data and gain insights into customer behavior as it relates to product preferences, providing the backbone for a product recommendation engine and email marketing campaign optimization. Such a sophisticated analysis enabled our client to match underperforming products with the customers most likely to purchase those products
Technology
Tableau Software
Steps
Creating a product affinity score for each customer, modelled relatively likelihood of purchase, determined highest impact from attribute/product combinations.
Results
6% increase in re-purchase rate. Developer advanced analysis to increase customer LTV.
“Delve offers great value for the money. Insightful analysis and an innovative approach to solving big questions.”
Joey Shamah
CEO, e.l.f. Cosmetics
industry:
Lead Gen, Education
goal:
25
increase in conversion registration
Web Analytics
Challenge
Anthem Education Group provides quality post-secondary education, through 23 physical campuses and the Anthem.edu website. Anthem hired Delve to audit Google Analytics, own all of the website reporting, and ultimately help optimize the website to improve lead conversion.
Technology
Google Analytics
Google Website Optimizer
Results
25% increase in conversion registration with A/B tests. Delve followed a multi-phased process that included: re-implementation of Google Analytics, development of new reports and new analysis to judge performance, and an extensive Website Optimization process that included: primary and secondary research, quantitative analysis, A/B testing and measurement and implementation.
“Delve Partners have been instrumental in guiding our decisions to make a better website. They work as part of our team rather than an outside vendor. Their guidance and analytic support have turned more web traffic into qualified prospective students.”
Todd Rash
VP ­ Marketing
industry:
eCommerce
goal:
100
trust in Marketing Analytics
Web Analytics, Tag Management, Campaign Management
Challenge
Primary Venture Partners (primary.vs) is a premier NYC-based VC fund, that specializes in early-stage ecommerce start-up investments. When investing in a new retail brand, the team at Primary VC wants to be absolutely sure that the Marketing data used to make marketing investment decisions is reliable and trustworthy.
Technology
Google Analytics
Google Tag Manager
DoubleClick Bid Manager
Results
100% trust in Marketing Analytics. Delve has partnered with Brands where Primary VC is an investor, and laid the foundation for clean, trustworthy marketing data. That clean data foundation is then used for reporting to the Board of Directors, and to guide management’s media allocation decisions.
“Know their stuff! The guys at Delve are just tremendous. They help companies of all sizes understand hidden opportunities in their 1st party data. The fact is, most digital marketing departments don't have the skills in house to mine their existing data and develop the appropriate strategy that reflects that data. These guys are as good as it gets when it comes to figuring that out!”
Brad Svrluga
Principal, Primary.VC
industry:
Travel
goal:
21
growth in subscriptions
Web Analytics, Tag Management, Data Visualization
Challenge
Equity Life Style is a leading provider of RV camping groups in the US. The Brand encountered two challenges: the management felt that its current marketing and web analytics data wasn’t trustworthy enough and wanted to move to a state where data locked in Google Analytics would be activated to support faster growth.
Technology
Google Analytics
Google Tag Manager
Tableau Software
Results
21% growth in subscriptions. Delve worked with ELS to clean up the current marketing data, and to then identify insights from the 1st party data to power the Paid Search and Social, and to measure how Programmatic Display is lifting demand for all channels.
“Taking our Analytics to a New Level. We have been working with Delve for about two years. In that time, Delve has helped us better set up our Google Analytics to ensure that we are tracking all the appropriate data, and help us to analyze the mountains of data to determine what data insights are important and actionable.“
Benjamin Lipsman
Manager, Marketing
industry:
Finance
goal:
9
growth in paid leads
Web Analytics, Tag Management
Challenge
FXDD, a leading currency trading platform, had no trust in their Google Analytics data. FXDD needed to understand the full customer journey: how are people entering the site, how are they browsing it, how do they become a lead? Moreover, FXDD needed to connect Web Analytics with the downloadable ‘client’ analytics in order to understand the cost of acquisition, per source, for a founded account.
Technology
Google Analytics
Google Tag Manager
Results
9% growth in paid leads, while maintaining a flat CPA. Delve and FXDD partnered up to identify audiences that delivered above average ROI. Delve then expanded the current FXDD media program to take advantage of such high value audiences, served ads to those prospects to drive them to the FXDD website, and worked with FXDD to explain how high performing audiences and creative can drive growth.
industry:
Hospitality
goal:
17
growth in sales
Web Analytics, Campaign Management
Challenge
Wasserstrom is a leading provider of hospitality solutions to the restaurant industry. The Brand felt that there wasn’t enough awareness of its brand among its target market. Paid search and Social were doing well, but there was a need for a stronger push to introduce more top-intent audiences to the brand.
Technology
Google Analytics
Google Tag Manager
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick Studio
Results
17% growth in sales. Through a combination of hyper-targeted Audiences, custom Creative, and smart Bidding, Delve was able to introduce new users to the Brand, and explain how Display is driving a lift in Direct, Organic and Search channels.
“Great Partners - Practical and ROI focused. I worked with Delve for over 3 years, they helped us audit our Google Analytics installation, and also helped provide strategic guidance and direction generally for our business including analytics, paid search, email programs, and banner ads. They ran an email and banner advertising program for us as well. They are professional and only suggest things that have solid ROI. I would work with them again!“
Dale Edman
VP Marketing, Wasserstrom.com
industry:
Home goods
goal:
11
growth in year over year sales
Web Analytics, Tag Management, Campaign Management
Challenge
Gracious Home is a NYC-based provider of high-end home luxury goods. The brand wanted to expand beyond its home market, and grow sales from outside of New York. The management team decided to lean on Google Analytics to deliver audience insights, which then could be used to activate a Programmatic Display campaign with banners, native and video.
Technology
Google Analytics
Google Tag Manager
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick Studio
Results
11% growth in year over year sales. Delve and Gracious Home partnered up to identify audiences that delivered above average ROI. Delve then expanded the current Gracious Home media program to take advantage of such high value Audiences, served ads to those prospects to drive them to the GH website, and worked with GH to explain how high performing audiences and creative can drive growth.
“In Depth Analysis = Excellent Results. Results oriented is the best way to describe the team at Delve. I've had the pleasure of working with Delve for 3+ years and am always amazed at their ability to quickly grasp the nuances of my business, recommend and execute solutions. With a small budget it's even more important to make every dollar count. I know with confidence that the team at Delve understands the unique challenges of my business and consistently works towards achieving the goals we've set together for ROI.”
Amy Chernoff
VP Marketing, Gracious Home
industry:
Home Goods
goal:
45
lower time to market for reports and insights
Data Visualization
Challenge
One Kings Lane is a premiere marketplace for high-end home goods. The brand has been growing very quickly, and the leadership in the Marketing group felt that the website and Marketing analytics weren’t delivering actionable insights.
Technology
Tableau Software
Results
45% lower time to market for reports and insights. Delve deployed Tableau Software, which connected to Google Analytics, and media platforms (such as AdWords, DoubleClick or Facebook), to tease out broder trends and identify specific opportunities. Through reporting automation, the marketing team at One Kings Lane could spend less time on report production, and more time on identifying insights and new generating ideas for growth.
“High quality team. Very impressed with the quality & expertise of the Delve team.”
Jim Kingsbury
CMO, One Kings Lane
industry:
Publisher
goal:
100
faith in Google Analytics data
Web Analytics, Data Visualization
Challenge
Sony Pictures Television operates a network of over 60 web properties world wide. Because the websites are operated by a network of teams that haven’t coordinated their efforts across country lines, the implementation of Google Analytics was very inconsistent. That lack of coordination lead to no trust in web analytics data, highly complex/convoluted implementations of Google Analytics, and lack of alignment on the story behind data in Google Analytics.
Technology
Google Analytics
Tableau Software
Results
100% faith in Google Analytics data. Delve took a multi phased approach to ensure that GA was trustworthy: developed and re-implemented new taxonomy for all web property data and generated ongoing reporting to democratize the data.
industry:
Hospitality
goal:
100
faith in Marketing Analytics data
Web Analytics, Tag Management
Slice is a leading Hospitality platform for artisanal, locally-owned pizzerias. Slice was planning to increase its paid marketing, and wanted to establish a strong measurement foundation to properly understand the ROI from direct efforts.
Technology
Google Analytics
Google Tag Manager
Results
100% faith in Marketing Analytics data and improved confidence in decision making. Delve re-imagined Google Analytics and Google Tag Manager, and came up with a new data taxonomy and reportings for the Marketing team at Slice, to allow them to make rapid media trade-off decisions.
“Better analytics. I have used and recommended Delve many times. They are truly experts in their field and are extremely easy to work with. Their approach to analytics driven marketing is the best way to not only drive results, but to also understand why.”
Peter Chen
CEO, SLICE