DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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Get Your E-Commerce Business Growing with Recommendations AI

Learn how Google Recommendations AI can drive new e-commerce success—using your own first-party data Why to read: Understand how a product recommendation engine is a powerful first-party data strategy to drive better personalization—without cookies or third-party dataSee how Google Recommendations AI provides an easy-to-deploy, cost-effective way to get started with personalized product recommendationsLearn how established e-commerce organizations can use Recommendations AI to drive new growthSee how...

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June 28, 2022

A Senior Consultant on Daily Life at DELVE

Heather Magor gives us an inside look at her duties as a DELVE Senior Consultant Heather, what do you do at DELVE? I’m a Senior Consultant at DELVE, helping our Program Management team deliver efficiency and consistent quality to our clients. Our main goals are the retention of our top-tier accounts, and to surface areas of opportunity for exploration at scale. We work as an extension of our client’s team, not just as a vendor, becoming a trusted advisor (who is also very efficient with time...

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June 13, 2022

What Comes After Third-Party Cookies?

A return to the foundations of first-party marketing. When the recent announcements about third-party cookie and IDFA deprecation shook the advertising landscape, we couldn’t help but wonder: What is the solution? We at DELVE don’t do well with rhetorical questions, so this article offers solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.Our goal is to help marketers...

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June 1, 2022

Meet DELVE’s Head of Media Planning—and learn the secrets of her team’s success

Karlin McGinness explains what DELVE’s Media Planning team does, the challenges they take on, and their current opportunities for growth. Karlin, what do you do at DELVE? I’m the Head of Media Planning, and my team oversees cross-channel and omnichannel media activations to provide a high-level perspective on campaign performance—which complements the efforts of our SEM, Social, and Programmatic teams. This inclusion in media activations includes Ad Ops functionality, which ensures that all ads are...

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May 20, 2022 |

Accelerating Your Migration to Google Analytics 4

Gain a competitive edge by following 7 key steps, beginning with Account Structure Review Google put a hard deadline on the shift to it’s next-generation Google Analytics 4 (GA4) with the announcement that it will sunset Universal Analytics in July 2023. There remains some debate around when Google will truly hit the “off switch” on UA and UA 360, but whether it’s 15, 21 or 24 months, it’s clear that every business using UA needs to begin planning for the migration to GA4.  Moreover,...

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May 18, 2022

Data Collection at DELVE: An Insider’s View

Dmitry Zelenko, DELVE's Interim Head of Data Collection, offers his insights about careers, technologies, and clients in our rapidly changing industry. Dima, please tell us more about your team. What do you do? The Data Collection department works (most of the time) with Google Marketing Platform products such as Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, Google Search Console, and Google Surveys. We run different kinds of audits to help our clients improve their data...

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May 17, 2022

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.