DELVE adds Two Six Performance Marketing to strengthen its Paid Search offering

Two Six Performance Marketing is joining the DELVE team, integrating its Paid Search and SEO expertise into DELVE’s data and activation practices. It will strengthen DELVE's performance media offering and create extra value for both firms' clients. “At DELVE, we’re determined to provide our clients with an ‘unfair’ advantage in digital. We do this by always executing foundations with excellence while leveraging our clients’ 1st party data to find and accurately describe our clients’ customers for...

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September 13, 2022
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DELVE Wins Award for Best First-Party Data Strategy

BOULDER, Colo., — October 28, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has won the award for Best First-Party Data Strategy by a Marketer at the 2021 AdExchanger Awards Programmatic I/O event on October 26, 2021. This award was granted for DELVE’s work on a cloud-based data lake for Gerber Life Insurance Company (GLIC)—an endeavor that was part of a multi-year enterprise data, analytics, and...

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October 28, 2021 |

Applying LTV Models Across the Buyer Journey to Unlock ROI

Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...

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October 8, 2021 |

DELVE Nominated for Four Awards for Excellence in Digital Marketing and Media

BOULDER, Colo., October 5, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has been nominated for four 2021 AdExchanger Awards. These annual awards celebrate the achievers and innovators who have made the most impact on the digital marketing and advertising industry during the past year. DELVE is under consideration for four awards: Best Programmatic Capabilities by an Agency for DELVE’s extensive...

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October 5, 2021 |

DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |

Google Did Brands a Favor by Cutting Off Cookies

The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...

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September 16, 2021 |

Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising

Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company.  The vast majority (about 90%) of that advertising revenue is for ads...

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September 9, 2021 |

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