DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

Read Article

March 28, 2024
Content Type
Service
Technology
Industry
Category

The Name of the Game is Intent

Delve Goes Deeper: Amazon DSP Leverage Amazon data to target high-intent buyers without having to sell or advertise on Amazon.com The most successful brands and retailers understand that audience data is at the core of any successful marketing strategy, including Programmatic Display strategies. The more you know about your target audiences and their purchase journeys, the better you can target your messaging, expand your reach, and optimize acquisition efforts. Most retail marketers have mastered the...

Read Article

February 3, 2021 |

Why Partner with DELVE?

Quick answer: Because our Marketing Technology expertise drives growth through a data-driven mindset that converts marketing inefficiencies into positive ROI.  As an analytics-first Digital Marketing Consultancy, DELVE focuses on performance-driven marketing strategies. We believe that the best results require the best tools, and we are passionate about onboarding partners to best-in-class platforms so they can see the same results we do. The DELVE Difference DELVE holds a firm belief in...

Read Article

January 27, 2021 |

DELVE Wins at Digiday Awards

DELVE and Stride Gaming Win Best AI Campaign at Digiday Awards Europe Boulder, CO – January 25, 2021– DELVE, the digital marketing agency that helps brands improve marketing ROI and accelerate revenue growth, has announced that it has won a Digiday Marketing and Advertising award. Digiday Marketing and Advertising Awards Europe recognizes the companies, campaigns and technology modernizing European marketing and advertising. At the virtual awards ceremony held in December, DELVE was announced a winner in...

Read Article

January 25, 2021 |

Message from the CEO

Heading into 2021 with Gratitude and Hope 2021 Is Almost Here – And I Couldn’t Be More Excited 2020 has been such a challenging year. I personally cannot wait for January 1, 2021! While I know leaving 2020 behind will elicit purely symbolic relief, I am eager to move beyond the many ups and downs of this past pandemic year and embrace a new year filled with promise and possibility. Over the past year, DELVE has been on quite a rollercoaster. February, March and April were nerve-wracking from a...

Read Article

December 16, 2020 |

Amazon DSP Can Be a “Friend” to Brands

That Typically View Amazon as a “Frenemy” Amazon Demand Side Platform (DSP) is a true “intent-first” Demand Side Platform that offers wins for both Brands using the platform and for Amazon as the owner of the platform:  Brands: As advertisers, get access to Amazon’s powerful High-Intent Audiences, andAmazon: Is able to monetize audiences that go to amazon.com but abandon the purchase funnel. As a result, whether a Brand does - or does not - sell on amazon.com, with Amazon Demand Side...

Read Article

December 11, 2020 |

Google Analytics 4: Should You Upgrade Now? (In a Word: Yes)

Even if your current Google analytics implementation and setup is close to perfect and you weren’t planning to make changes, you should strongly consider upgrading to Google Analytics 4.  Reasons to Make the Switch: 1. A History of Ongoing Improvement Google Analytics 4 is the newest version of a tool that first launched 15 years ago Google acquired Urchin Analytics in 2005. Two years later, the traditional (classic) Analytics code was developed. By 2013, a new version, Universal...

Read Article

December 11, 2020 |

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.