DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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DELVE Names Agata Krawiec-Rokita

General Manager, CEE BOULDER, Colo., March 11, 2021 /PRNewswire/— Today, DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced that former McKinsey consultant and RTB House executive, Agata Krawiec-Rokita, has joined the company as General Manager, Central and Eastern Europe (CEE). DELVE currently has 5 offices in 4 countries. Ms. Krawiec-Rokita will oversee CEE go-to-market strategy, partner relations, key accounts, and other critical...

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March 11, 2021 |

DELVE | Post-Cookie World

On March 3rd, Google officially confirmed that once 3rd party cookies are phased out of the Chrome browser (within the next 18 months), Google will not work or support any alternate user-level identity solutions. In other words, similarly to Apple, Google will be removing user-level identity solutions (for the sake of consumer privacy) and this move will have a major impact on the world of digital advertising. After a couple of years of Apple announcing an update to its ITP (Intelligent Tracking Prevention)...

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March 11, 2021 |

Meet the Team: Curtis Johnson

Name: Curtis Johnson Title: Head of SEM and Paid Social What are your job responsibilities? I manage the SEM and paid social accounts for all our clients. That’s Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, etc. It’s mostly managed service: managing client spend, weekly calls, reporting, optimization, and a fair amount of sales functions pulled into demos and trainings, mostly around SEM and paid social. How long have you been at DELVE? Going on two years in July. What does a typical...

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March 5, 2021 |

Improving Retail Marketing Efficiency

Delve Goes Deeper: Retail Marketing Learn how a full-cycle understanding of customer behavior helps drive ROAS, CPA and ROI across online and offline touch points. This is the first post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. The COVID-19 pandemic has altered buyer behavior as consumers have migrated en masse to digital purchase channels. As a...

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March 5, 2021 |

So, What is Amazon DSP?

Delve Goes Deeper: Amazon DSP Short answer: It’s a game-changer. Learn how this high-performance platform delivers high-intent audience data to advertisers like you. This is the fifth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Amazon DSP enables advertisers to programmatically buy display and video ads on Amazon sites, mobile apps, devices,...

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March 2, 2021 |

Drive Profitability through Data-Driven Optimization

Delve Goes Deeper: Insurance Marketing Understand how to maximize conversion by defining and pinpointing profitable consumer segments. This is the second post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. For many insurance brands, gaining a holistic view of their audience segments (both prospects and customers) and efficiently engaging them will...

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March 1, 2021 |

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