Creating Properties & Enabling Data Collection in Google Analytics 4

The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...

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July 27, 2022
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Why smart marketers are fast-tracking the migration to Google Analytics 4

A 7-step guide to a successful transition from Universal Analytics to Google Analytics 4 Roughly a year after introducing its next-generation Google Analytics 4 (GA4) platform, Google officially announced it will sunset the widely used Universal Analytics (UA) platform in July 2023. The UA sunset gives a definitive urgency to the migration to GA4. But as GA4’s next-generation capabilities for cross-channel, cookieless measurement advance, savvy organizations are fast-tracking the transition to build...

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April 15, 2022

Data Science in Gambling and FTP Games: Data Enrichment (Episode 2)

Using Data Enrichment to Improve Experience Design and Loyalty On July 30, 2021, DELVE hosted the second of two episodes in our webinar series focused on gaming.  During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz, demonstrated how to use Google Cloud Platform to create a predictive lifetime value (pLTV) model using in-app data and applied analytics. They also discussed the specific skills your team needs for success. Topics...

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August 2, 2021

Meet the Team: Ryan Abely

Name: Ryan Abely Title: Database Marketing Manager/Direct Marketing Manager What are your job responsibilities? I manage a team of database marketing analysts, and we deliver direct mail, email, and SMS campaigns for our clients. How long have you been at DELVE? Going on four years. What does a typical workday look like for you?My morning is usually spent catching up with my team in Minsk; they have a bit of a jump-start on me. They’re the ones who have the pulse on the production issues of the...

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June 11, 2021 |

How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

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June 10, 2021 |

DELVE Deeper: Attribution Modeling

Strengthen your Attribution Modeling knowledge to gain a more holistic understanding of your customer. This is the sixth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Why is Attribution Modeling important? Employing Attribution Modeling helps insurance marketers better understand which marketing channels are converting and their associated ROI....

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June 8, 2021 |

What Happens Without A Measurement Strategy?

Creating and running a new ad campaign means that your team works with many different moving parts. Your team builds creative, decides which audiences to target, and more, all within weeks or months of work by many different people at your company. After rigorous preparation, your team launches your campaign and wait for the sales to roll in. Sound familiar? That’s probably because your business follows this process when creating a new campaign. But it’s important to note how your business moves through this...

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May 26, 2021

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