DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Use Segmentation to Target Donor Interests: Not for Profit Transformation Series
Learn how to export your segmented audiences to ad platforms—and power personalized advertising. The first article in this series, Improve Performance with Personalization, described how your NFP can “flip the script” with traditional channels (direct mail, email) and personalize messaging to resonate better with your core audiences. Now, let's talk about integration among direct mail, email and digital—in other words, how to deploy a personalization-driven omnichannel strategy. What do we mean by a...
Data Science in Gambling and FTP Games: In-App Analytics (Episode 1)
Applying In-App Analytics to Improve User Experience and Profitability On July 23, 2021, DELVE hosted the first of two episodes in our webinar series focused on gaming. During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz demonstrate how to use Google Cloud Platform to create a fully-integrated custom analytics system consisting of distributed data storage, scalable feature engineering engine, machine learning, and predictive modules to...
How To Maintain Advertising ROAS when Third-Party Cookies Disappear?
On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data. During the webinar, we...
Stronger Measurement Tactics Lead To More Efficient Marketing
In a perfect world, every company has an unlimited marketing budget. But the reality is that most businesses have a spending limit on their digital marketing campaigns, so it is vital to avoid unnecessary spending. So how can you make sure your business implements a cost-effective marketing strategy? Shift your focus to a stronger marketing measurement tactics, and invest in a marketing platform that allows you to access and interpret all of your data in one spot. Let’s walk through the top benefits of stronger...
How Analytics Platform Google Analytics 360 Bridges the Gap Across Marketing Channels
Every business needs a robust digital marketing solution, but it can be daunting to decide which solution is the best fit for your organization. While many digital marketing solutions offer more profound insight into the data which drives your marketing strategy, the seamless integration provided by the Google Marketing Platform sets it apart as the top digital marketing solution on the market. And with the power of analytics solution Google Analytics 360, you can access all of the critical data your...
Which Version to Choose? Google Analytics 360 vs. Google Analytics
Once upon a time, web analytics was a field led by subscription-based offerings from companies like Coremetrics and Omniture. In 2005, web analytics substantially democratized when Google took an interest in and started offering the free version of Google Analytics. At the time, the end goal of the zero dollar price tag for this version of Google Analytics was simple: gain market share. Through gained market share, Google Analytics collected a potent stream of user generated real time data, which they then...
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