Creating Properties & Enabling Data Collection in Google Analytics 4

The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...

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July 27, 2022
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Use Segmentation to Target Donor Interests: Not for Profit Transformation Series

Learn how to export your segmented audiences to ad platforms—and power personalized advertising. The first article in this series, Improve Performance with Personalization, described how your NFP can “flip the script” with traditional channels (direct mail, email) and personalize messaging to resonate better with your core audiences. Now, let's talk about integration among direct mail, email and digital—in other words, how to deploy a personalization-driven omnichannel strategy. What do we mean by a...

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December 17, 2021

Data Science in Gambling and FTP Games: In-App Analytics (Episode 1)

Applying In-App Analytics to Improve User Experience and Profitability On July 23, 2021, DELVE hosted the first of two episodes in our webinar series focused on gaming.  During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz demonstrate how to use Google Cloud Platform to create a fully-integrated custom analytics system consisting of distributed data storage, scalable feature engineering engine, machine learning, and predictive modules to...

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July 26, 2021 |

How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

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June 10, 2021 |

Stronger Measurement Tactics Lead To More Efficient Marketing

In a perfect world, every company has an unlimited marketing budget. But the reality is that most businesses have a spending limit on their digital marketing campaigns, so it is vital to avoid unnecessary spending. So how can you make sure your business implements a cost-effective marketing strategy? Shift your focus to a stronger marketing measurement tactics, and invest in a marketing platform that allows you to access and interpret all of your data in one spot. Let’s walk through the top benefits of stronger...

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December 14, 2019 |

How Analytics Platform Google Analytics 360 Bridges the Gap Across Marketing Channels

Every business needs a robust digital marketing solution, but it can be daunting to decide which solution is the best fit for your organization. While many digital marketing solutions offer more profound insight into the data which drives your marketing strategy, the seamless integration provided by the Google Marketing Platform sets it apart as the top digital marketing solution on the market. And with the power of analytics solution Google Analytics 360, you can access all of the critical data your...

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December 12, 2019 |

Which Version to Choose? Google Analytics 360 vs. Google Analytics

Once upon a time, web analytics was a field led by subscription-based offerings from companies like Coremetrics and Omniture. In 2005, web analytics substantially democratized when Google took an interest in and started offering the free version of Google Analytics. At the time, the end goal of the zero dollar price tag for this version of Google Analytics was simple: gain market share. Through gained market share, Google Analytics collected a potent stream of user generated real time data, which they then...

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December 6, 2019 |

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