Data Science in Gambling and FTP Games: In-app Analytics (Episode 1)

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July 26, 2021
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Technology
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How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

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June 10, 2021 |

Stronger Measurement Tactics Lead To More Efficient Marketing

In a perfect world, every company has an unlimited marketing budget. But the reality is that most businesses have a spending limit on their digital marketing campaigns, so it is vital to avoid unnecessary spending. So how can you make sure your business implements a cost-effective marketing strategy? Shift your focus to a stronger marketing measurement tactics, and invest in a marketing platform that allows you to access and interpret all of your data in one spot. Let’s walk through the top benefits of stronger...

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December 14, 2019 |

How Analytics Platform Google Analytics 360 Bridges the Gap Across Marketing Channels

Every business needs a robust digital marketing solution, but it can be daunting to decide which solution is the best fit for your organization. While many digital marketing solutions offer more profound insight into the data which drives your marketing strategy, the seamless integration provided by the Google Marketing Platform sets it apart as the top digital marketing solution on the market. And with the power of analytics solution Google Analytics 360, you can access all of the critical data your...

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December 12, 2019 |

Which Version to Choose? Google Analytics 360 vs. Google Analytics

Once upon a time, web analytics was a field led by subscription-based offerings from companies like Coremetrics and Omniture. In 2005, web analytics substantially democratized when Google took an interest in and started offering the free version of Google Analytics. At the time, the end goal of the zero dollar price tag for this version of Google Analytics was simple: gain market share. Through gained market share, Google Analytics collected a potent stream of user generated real time data, which they then...

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December 6, 2019 |

GDPR – Are You In Compliance?

General Data Protection Regulation (GDPR) officially went into effect on May 25, 2018, and with the new California Consumer Privacy Act (CCPA) going into effect  January of 2020, data governance remains extremely important for marketers and advertisers that rely on data for marketing insights.   As we have said before, it’s never a good idea to simply assume that your business is in compliance. In fact, we encourage you to evaluate your compliance on a continual basis because it can...

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December 5, 2019 |

Reaching the Individual with New Cross Device Reporting in Google Analytics

With the recent release of cross-device reporting in Google Analytics, brands can take action on their people-centric insight and optimize marketing based on user-level behavior. Brands can now reach desired audiences based on actual behavior at the individual level, instead of making decisions based on fuzzy measurement duplicated by browser and app-based cookies. How is cross device different from User ID reporting? Google’s previous User ID solution had a major limitation: the ability to analyze only...

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December 4, 2019 |

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