Data Science in Gambling and FTP Games: In-app Analytics (Episode 1)

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July 26, 2021
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Technology
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Branding After COVID: Restoring Trust Through Purpose and Meaningful Action

On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow...

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July 20, 2021 |

How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

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June 10, 2021 |

DELVE Deeper: Attribution Modeling

Strengthen your Attribution Modeling knowledge to gain a more holistic understanding of your customer. This is the sixth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Why is Attribution Modeling important? Employing Attribution Modeling helps insurance marketers better understand which marketing channels are converting and their associated ROI....

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June 8, 2021 |

Opportunities for Improving Marketing Efficiency and ROI

Delve Goes Deeper: Insurance Marketing Explore a three-pronged approach to driving improvements in overall marketing ROI.  This is the third post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. As mentioned previously in this series, “doing less with more” as an insurance marketer comes down to how well you can reduce targeting low-value...

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April 7, 2021 |

4 Ways to Boost Your Programmatic Display Results

Delve Goes Deeper: Amazon DSP Leverage the power of Amazon intent data for your business. This is the sixth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Amazon DSP provides the opportunity to reach shoppers anywhere throughout the shopping journey programmatically, including shoppers who have shown recent purchase intent. This alone is...

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March 17, 2021 |

Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA

Understanding user behavior is essential for any company, but it’s even more significant for the gaming industry. Website traffic fluctuations in the gaming industry are impacted by many factors, one of which can be weather conditions. People prefer to stay home in bad weather and aim to be outside when it’s warm. Gaming companies who look a step ahead and adjust their marketing strategies accordingly can generate better revenue.  Maintaining strong partnerships with one of the leading UK’s online...

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August 12, 2020 |

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