Creating Properties & Enabling Data Collection in Google Analytics 4
The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...
Trending
Creating Properties & Enabling Data Collection in Google Analytics 4
The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...
A Junior SEM & Paid Social Manager on Daily Life at DELVE
Nataliia Baidetska gives us an inside look at her duties as a DELVE Junior SEM & Paid Social Manager. Nataliia, what do you do at DELVE? I develop, manage, execute and optimize search engine and social advertising campaigns for a variety of clients across different platforms such as Google Ads, Bing Ads, Meta and TikTok. I analyze positive or negative trends across all channels using tools including Google Analytics, Google Trends, Google Data Studio, and Semrush. In other words, I DELVE into...
A Graphic Designer on Daily Life at DELVE
Michalina Kuszel gives us an inside look at her duties as a DELVE graphic designer. Michalina, what do you do at DELVE? As a graphic designer, I specialize in designing creative for advertising, publications and visual identification for DELVE’s clients. It’s like being a combination of artist and computer scientist, creating designs and visual elements using complex graphics programs and algorithms. The basis is Adobe Photoshop, but we often combine the capabilities of various Adobe programs to...
Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising
Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company. The vast majority (about 90%) of that advertising revenue is for ads...
Alternatives to Multi-Touch Attribution for Measuring Marketing Performance
Accurate attribution will require a combination of measurement techniques that measure the full marketing funnel. By Svetlana Filipson | Head of Analytics, Delve Multi-touch attribution (MTA) tools such as Google Analytics 360 and Adobe Analytics are universally accepted ways to measure marketing performance—but they also can lead to biased results and incomplete buyer journey insights. With third-party cookies going away, traditional multi-touch attribution models may become even more unreliable. As a...
The Trade Desk Doubles Down on the Open Internet with its New Solimar DSP
DELVE prides itself on being a trusted advisor to top brands because we select the right technology to solve specific business problems. As a technology-agnostic digital consultancy, we help brands select, deploy and optimize a variety of AdTech stacks and data lake solutions to deepen insights and improve paid media performance, including Google’s Display & Video 360, Amazon DSP and The Trade Desk (TTD). So we were intrigued when TTD recently announced the launch of the newest iteration of its DSP, named...
The Deep Dive: Audience Suppression
Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities. This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth. It’s...
The Data-Driven Advantage
Delve Goes Deeper: Data-Driven Segmentation Learn how Demographic- and Psychographic-Based Segmentation leads to the most useful and robust results. This is the second post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE’s approach to customer segmentation. Segmentation offers a powerful framework for personalization. While Rule-Based Segmentation can be effective, Data-Driven Segmentation is a robust solution for marketers who...
4 Ways to Boost Your Programmatic Display Results
Delve Goes Deeper: Amazon DSP Leverage the power of Amazon intent data for your business. This is the sixth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Amazon DSP provides the opportunity to reach shoppers anywhere throughout the shopping journey programmatically, including shoppers who have shown recent purchase intent. This alone is...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.