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UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

Ashton Howe   
October 25, 2018  3min. read
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At DELVE, we’re passionate about helping brands achieve incremental marketing growth through the power of smart data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to flex our expertise for such a great cause.

Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value audience activation that delivered for UNICEF USA hard ROI: a 10% increase in new donor acquisition and a 40% increase in site conversion rate.

We’re excited to share with you the results of that campaign in a case study newly released by Google.
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The Goals

  • More effectively reach prospective donors
  • Increase donation revenue

The Approach

  • Use audiences from Analytics 360 to improve remarketing performance
  • Deliver more relevant messaging through Display & Video 360

The Results

  • 10% YoY increase in new donor acquisition
  • 40% increase in website conversion rate

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Access the full case study below:

UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

UNICEF USA is the U.S. subsidiary of the United Nations International Children’s Emergency Fund. They wanted to grow new donor acquisition through incremental reach and personalized remarketing. By implementing a full-funnel strategy in Google Marketing Platform, they were able to increase new donor acquisition by 10% year over year.