I already bought that, leave me alone (Or how to avoid wasting money retargeting post-buy)
Susan Esparza
February 27, 2018
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I was on FB the other day when a friend of mine made that post.

(In case your images didn't load, it says "Ads should have a button on them that says 'I already bought this'")

Which is absolutely genius and a feature I want immediately as a customer. It’s pretty easy to ignore an ad for something I’m not interested in. It’s harder to ignore ads for something I am, but not right now.  I don’t want to block the ad, but I also don’t need it in my face at the moment. As a marketer, this sentiment just makes me shake my head. I get ads all the time for products I’ve already bought and they’re almost always the result of retargeting gone bad.