Keep Apple’s Intelligent Tracking Prevention from Breaking AdWords Tracking
Andy Semenihin
February 14, 2018
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With the latest Safari browser update, a new Apple’s feature called “Intelligent Tracking Prevention” (ITP) has been released to limit cross-site user tracking. This means, in a nutshell, that any third-party cookies that are determined to track users will expire after 24 hours. Crucially, AdWords conversions will be no longer correctly tracked in the Safari browser. So how should you react to this?