Google Digital Marketing Wins Against Adobe Marketing Cloud
Native integration and forward thinking solutioning positions the Google Digital Marketing (GDM) stack ahead of Adobe Marketing Cloud (AMC). Here’s how:
Google Retains Position as AdTech Leader: Thoughts from the Next Conference
Google is committed to dominating the AdTech space by offering a fully-integrated marketing platform. With a clear shift away from legacy cookie-based measurement, consumer-based marketing comes into focus with Google’s cutting edge solutions for Media Activation, In-Store Measurement, and Attribution.