Google Analytics 360 & Salesforce: Improved Attribution Modeling for Marketing ROI Analysis
DELVE Experts
April 26, 2018
Main Image
The buyer’s journey in today’s day and age consists of many customer touchpoints leading up to a purchase. In some industries, this journey is especially long and complex. For example, in B2B products and services, it’s not uncommon for the average sales cycle to take well over a year and consist of offline, online, and cross-device interactions.