Alex Smith
September 11, 2018
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With Adobe raising prices on Adobe Analytics (formerly Omniture), there has never been an easier decision than to switch to Google Analytics 360 for your enterprise analytics solution.
Greg Sobiech
September 7, 2018
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CMOs need data as currency to power growth, but that doesn't mean data & information ownership should fall squarely in Marketing's lap. For smart growth, a support system found in your CTOs, CIOs, and CDOs is a must.
Andy Semenihin
August 15, 2018
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Brands can now take action on people-centric insight with new cross device reporting in Google Analytics, which means optimizing media for user-based behavior has never been easier.
Ashton Howe
April 13, 2018
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It is 30 business days until GDPR goes into effect on May 25. As we have pointed out before, it is dangerous to assume that your business will not be affected, and so we urged you to take steps to comply. Today, we want to update you on steps that Google has been taking in preparation. As before, you can use their actions to benchmark your own.
Susan Esparza
March 6, 2018
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Since Google announced its upcoming tool integrated in Chrome, the internet has been abuzz over “Chrome’s ad blocker”!  Google was coming for your ads and the sky was going to fall! Then on February 15, 2018, Chrome updated and...the web looked much the same. So what happened? Did Google forget to turn on their ad blocker?
Susan Esparza
February 2, 2018
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Ad control, privacy concerns, new ad formats and places to talk about all of those things. As we enter February, it's time to get real about the state of ads in 2018.
Susan Esparza
January 12, 2018
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Happy new year and happy holidays! We’ve been away taking care of business and family and now we’re energized to begin 2018 with a bang. This week, we're talking programmatic, ad blocking and those darn millennials.
Susan Esparza
December 1, 2017
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The final month of the year is upon us, and if you're like me, you're already convinced it's practically January. But before we move into the new year, let's take a look back at four articles from November that will make you a smarter, wiser person. In this edition: Honest data, Net Neutrality, the GDPR, and Customer Ecosystems.
Plus, a picture of a cute dog.
Susan Esparza
November 24, 2017
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The best deal of Black Friday is right here: four must-read articles. This time, we’re dipping into programmatic, last-minute shopping engagement and purchase intent.
Susan Esparza
November 20, 2017
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In 2018, customers, not cookies, will be the golden metric. The ability to build, analyze and act upon a robust customer profile is critical to success for any business with an online presence.