How to Fail with Programmatic in 2018
Alex Smith
January 9, 2018
It’s impossible to win with programmatic, or that’s what I hear. Despite advances in technology, better understanding of attribution, more flexibility in presentation and deeper inventory, programmatic is still seen as a risk even among the most senior marketers.

Here are the top 4 ways to fail with programmatic this year
Are You Ready for Google Analytics 360?
Greg Sobiech
November 15, 2017
Having a powerful analytics solution is crucial for any business wanting to succeed online. But it can be difficult for marketers to determine when is it time to make the leap to an enterprise solution. After, all, it is not a trivial decision to move from a free solution to a premium price tag.

But price is far from the only factor and it is true that you get what you pay for. There are several considerations when deciding between Google Analytics and Google Analytics 360. Let’s walk through reasons you may want to make the move to GA360 from most simple to most complex.