Susan Esparza
April 5, 2018
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As marketers, we like to dub things “the year of X”, to indicate that this is the year that some technology, philosophy, or marketing tactic comes into its own. During those years, it is no longer about leading the curve, but not being left behind. Judging by headlines from the time, the year of mobile was 2008. Or maybe 2012. Or perhaps 2015.
Alex Smith
January 9, 2018
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It’s impossible to win with programmatic, or that’s what I hear. Despite advances in technology, better understanding of attribution, more flexibility in presentation and deeper inventory, programmatic is still seen as a risk even among the most senior marketers.

Here are the top 4 ways to fail with programmatic this year
Greg Sobiech
November 15, 2017
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Having a powerful analytics solution is crucial for any business wanting to succeed online. But it can be difficult for marketers to determine when is it time to make the leap to an enterprise solution. After, all, it is not a trivial decision to move from a free solution to a premium price tag.
But price is far from the only factor and it is true that you get what you pay for. There are several considerations when deciding between Google Analytics and Google Analytics 360. Let’s walk through reasons you may want to make the move to GA360 from most simple to most complex.