Andy Semenihin
August 15, 2018
Main Image
Brands can now take action on people-centric insight with new cross device reporting in Google Analytics, which means optimizing media for user-based behavior has never been easier.
Susan Esparza
February 6, 2018
Main Image
The average customer journey before conversion is 6 touches. Or maybe it’s 13. Or perhaps 8.

Ask a dozen marketers how many times a customer interacts with their brand before purchase and you’re sure to get two dozen answers.

The one thing that every marketer from the newest intern to the most experienced CMO agrees on is that the answer is definitely not “one touch”.

Another thing that marketers agree on: every time a customer sees an ad, reads a tweet, likes a post, or watches a video, that contributes to their decision making.

This is not new information. Customer journeys have been growing longer and more complex for years.

Today’s customer is a cross-device, multi-channel, multi-moment, sophisticated researcher who interacts with your brand many ways from search to social, to display to email before they purchase.

So why is the default attribution model in Google Analytics still “last non-direct click”?
Greg Sobiech
November 15, 2017
Main Image
Having a powerful analytics solution is crucial for any business wanting to succeed online. But it can be difficult for marketers to determine when is it time to make the leap to an enterprise solution. After, all, it is not a trivial decision to move from a free solution to a premium price tag.
But price is far from the only factor and it is true that you get what you pay for. There are several considerations when deciding between Google Analytics and Google Analytics 360. Let’s walk through reasons you may want to make the move to GA360 from most simple to most complex.
Ashton Howe
November 8, 2017
Main Image
As we come to the end of our series on attribution modeling using the Google Digital Marketing stack, we look forward to the future of attribution. Right now, if you’re ready for cutting edge attribution but aren’t resourced to bring the customized solution build in house, you can reach out to a Google Analytics Certified Partner** to help you execute against your goals. Next year, you will have another option for robust attribution modeling. In 2018, Google will be releasing a new enterprise-level attribution solution to provide full scale, data-driven modeling against all your marketing drivers.
Ashton Howe
November 3, 2017
Main Image
As the intricacy of your marketing initiatives grows, the attribution offerings in Google Analytics (Free) and DoubleClick Campaign Manager alone may no longer fit your needs. This is especially true for large organizations managing At that point, you’ll likely require a stronger model offering, more robust in its logic, to help you more confidently optimize against marketing mix complexity. This will require stepping up to a Google Analytics 360 account*. 
Ashton Howe
November 2, 2017
Main Image
Custom attribution in Google Analytics provides a rules-based model to assign conversion credit to touchpoints in a way that makes the most sense for your business.
Ashton Howe
November 1, 2017
Main Image
Baseline attribution in Google Analytics provides a basic tool set to understand how your marketing channels are impacting your bottom line.
Ashton Howe
November 1, 2017
Main Image
The Google Digital Marketing stack gives you the dexterity required to customize your attribution program to specific business goals.
Greg Sobiech
August 10, 2017
Main Image
A guide for evaluating which version of Google Analytics is right for your business: Google Analytics (Free) or Google Analytics 360.
DELVE
July 8, 2016
Main Image
Having an analytics tool is table stakes. Now that you are here at the table, let’s discuss how to parlay your smart decision into improving your RoAS in just one day.