Anton Lipkanu
August 25, 2017
Main Image
With Google Analytics as the gold standard for web analytics measurement, it makes sense for Google to provide a cohesive platform that plugs and plays seamlessly with this celebrated tool. While both Google Tag Manager and competitor Tealium provide a single tracker and intuitive interfaces, GTM takes flexibility and control a step deeper in five key areas.
DELVE
October 20, 2015
Main Image
In this post you will learn how to correctly place and implement Data Layer as part of Google Tag Manager setup on a website.