Enhanced Ecommerce: Keys to Accurate Data
Anton Dolgiy
January 17, 2018
Main Image
Having clean ecommerce data in Google Analytics is both necessary and sufficient to a good ecommerce implementation. Only GA can give you a holistic view on how all ecommerce-related actions on the site are measured.
The Enhanced Ecommerce plug-in for Google Analytics provides visibility into the user’s online shopping experience and is invaluable for marketers seeking to optimize the process of making a purchase on their site. Having the ecommerce tracking set up correctly ensures that you will get actionable insights into whether your site’s customer experience is driving users to the desired action – purchase. On the other hand, multiple bugs and errors might prevent you from seeing the real picture. Implementing Enhanced Ecommerce is always a hurdle and this post was created to help avoid widespread pitfalls.