5 Reasons Google Tag Manager is the Best Tag Management Solution
With Google Analytics as the gold standard for web analytics measurement, it makes sense for Google to provide a cohesive platform that plugs and plays seamlessly with this celebrated tool. While both Google Tag Manager and competitor Tealium provide a single tracker and intuitive interfaces, GTM takes flexibility and control a step deeper in five key areas.
Implement Google Tag Manager: Data Layer
In this post you will learn how to correctly place and implement Data Layer as part of Google Tag Manager setup on a website.