Model This: Attribution Modeling in Attribution 360 (Beta)
Ashton Howe
November 8, 2017
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As we come to the end of our series on attribution modeling using the Google Digital Marketing stack, we look forward to the future of attribution. Right now, if you’re ready for cutting edge attribution but aren’t resourced to bring the customized solution build in house, you can reach out to a Google Analytics Certified Partner** to help you execute against your goals. Next year, you will have another option for robust attribution modeling. In 2018, Google will be releasing a new enterprise-level attribution solution to provide full scale, data-driven modeling against all your marketing drivers.
The New Frontier of Attribution with Google
Anton Lipkanu
August 7, 2017
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Google will soon be releasing a unified solution for all our media measurement woes. Or, at least, a lot of them.

Google Attribution 360, an enterprise level attribution solution, will allow users to build accurate attribution models on top of the centralized data of their full media efforts. Here we take a look at the early capabilities and benefits.
Google Retains Position as AdTech Leader: Thoughts from the Next Conference
Greg Sobiech
June 7, 2017
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Google is committed to dominating the AdTech space by offering a fully-integrated marketing platform. With a clear shift away from legacy cookie-based measurement, consumer-based marketing comes into focus with Google’s cutting edge solutions for Media Activation, In-Store Measurement, and Attribution.