Staying in the Micro-Moment with Data Responsive Creative
Susan Esparza
April 19, 2018
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Touching millions of people with a single ad is not only possible, it's status quo. But as advertising reach grows broader, we as marketers must stay focused: with billions of touchpoints at our disposal, we have even more of a responsibility to execute a meaningful conversation with our customers at all times.
Google Digital Marketing Wins Against Adobe Marketing Cloud
Greg Sobiech
August 15, 2017
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Native integration and forward thinking solutioning positions the Google Digital Marketing (GDM) stack ahead of Adobe Marketing Cloud (AMC). Here’s how: