BookIt Moves New Users Down the Funnel with Dynamic, Data-Driven Creative
Susan Esparza
April 25, 2018
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At DELVE, we’re passionate about helping brands win big through the smart use of data. When the team at BookIt, the largest privately owned travel company in the United States, came to us with a need to grow their brand through data-driven strategy, our team couldn't wait to take on the challenge.
Staying in the Micro-Moment with Data Responsive Creative
Susan Esparza
April 19, 2018
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Touching millions of people with a single ad is not only possible, it's status quo. But as advertising reach grows broader, we as marketers must stay focused: with billions of touchpoints at our disposal, we have even more of a responsibility to execute a meaningful conversation with our customers at all times.
Case Study: Conversion Improvement Via Audience Identification
Greg Sobiech
March 29, 2018
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Increasing conversions and reducing spend is the goal of every marketing team. Recently, we proposed that you could improve website conversions in just 3 hours. In that post, we referenced a client for whom we performed exactly that analysis.  Today, we’ll show you how we improved conversions for our client by identifying and targeting highly engaged audiences.
Building for Your Best Audience Using Google Cloud Platform
Ben Bodek
January 24, 2018
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Meet Bob.
Bob is one of your regular customers. He’s a frequent, high value converter and extremely loyal to your brand.  In short, Bob is the best. You want more Bobs.
But how do you win business from more customers with Bob’s loyalty and buying tendencies?
Model This: Display Attribution Modeling in DoubleClick Campaign Manager
Ashton Howe
November 2, 2017
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Display attribution modeling in DoubleClick Campaign Manager generates a single source of truth for metric volume and provides additional modeling capabilities to understand how your paid media is driving growth.
How To Garner 6 Figure Insights From Your Doubleclick Campaign Manager ad server
July 1, 2016
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Best practices that will allow you to garner six figure insight from your Doubleclick Campaign Manager ad server.