How Much Power Do You Need: Google Display Network vs DoubleClick Bid Manager
Anton Lipkanu
April 4, 2018
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Every digital business at some point starts to think about display advertising, and the first choice to make is the system to use. Brands need to weigh their business needs against the risk they’re willing to take and the budget they have to spend on mastering a system.
I already bought that, leave me alone (Or how to avoid wasting money retargeting post-buy)
Susan Esparza
February 27, 2018
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I was on FB the other day when a friend of mine made that post.

(In case your images didn't load, it says "Ads should have a button on them that says 'I already bought this'")

Which is absolutely genius and a feature I want immediately as a customer. It’s pretty easy to ignore an ad for something I’m not interested in. It’s harder to ignore ads for something I am, but not right now.  I don’t want to block the ad, but I also don’t need it in my face at the moment. As a marketer, this sentiment just makes me shake my head. I get ads all the time for products I’ve already bought and they’re almost always the result of retargeting gone bad.
Google Retains Position as AdTech Leader: Thoughts from the Next Conference
Greg Sobiech
June 7, 2017
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Google is committed to dominating the AdTech space by offering a fully-integrated marketing platform. With a clear shift away from legacy cookie-based measurement, consumer-based marketing comes into focus with Google’s cutting edge solutions for Media Activation, In-Store Measurement, and Attribution.