Top Use Cases for Salesforce and Google Analytics 360
DELVE Experts
May 4, 2018
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Discussing the integration between Salesforce and Google Analytics 360 in the abstract is all well and good, but sometimes it’s nice to get down to concrete examples. Let’s look at three ways that the new partnership is delivering real results.
Google Analytics 360 & Salesforce: Improved Attribution Modeling for Marketing ROI Analysis
DELVE Experts
April 26, 2018
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The buyer’s journey in today’s day and age consists of many customer touchpoints leading up to a purchase. In some industries, this journey is especially long and complex. For example, in B2B products and services, it’s not uncommon for the average sales cycle to take well over a year and consist of offline, online, and cross-device interactions.
BookIt Moves New Users Down the Funnel with Dynamic, Data-Driven Creative
Susan Esparza
April 25, 2018
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At DELVE, we’re passionate about helping brands win big through the smart use of data. When the team at BookIt, the largest privately owned travel company in the United States, came to us with a need to grow their brand through data-driven strategy, our team couldn't wait to take on the challenge.
Staying in the Micro-Moment with Data Responsive Creative
Susan Esparza
April 19, 2018
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Touching millions of people with a single ad is not only possible, it's status quo. But as advertising reach grows broader, we as marketers must stay focused: with billions of touchpoints at our disposal, we have even more of a responsibility to execute a meaningful conversation with our customers at all times.
Salesforce + Google = Increased Efficiency and Higher ROI
DELVE Experts
April 18, 2018
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Before Salesforce and Google partnered to bring a native integration with Google Analytics 360 to the market, your marketing team was likely exporting data from both platforms into some external database and attempting to stitch together digital channel influence on Salesforce conversion.
30 Days Until GDPR – Are You Prepared?
Susan Esparza
April 13, 2018
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It is 30 business days until GDPR goes into effect on May 25. As we have pointed out before, it is dangerous to assume that your business will not be affected, and so we urged you to take steps to comply. Today, we want to update you on steps that Google has been taking in preparation. As before, you can use their actions to benchmark your own.
Salesforce & Google Analytics: Correcting the Great Disconnect
DELVE Experts
April 12, 2018
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The holy grail of marketing is this: measuring every single customer touchpoint -- across different channels, platforms, and devices -- to build a complete view of customer journey. In doing so, an advertiser gains insight into how best to hit the right audiences at the right time. This cohesive measurement helps advertisers attract new customers, retain existing ones, and increase return at a stable spend. So why is marketing still struggling with disconnection across platforms? Hint: because the industry is only now starting to catch up.
How Much Power Do You Need: Google Display Network vs DoubleClick Bid Manager
Anton Lipkanu
April 4, 2018
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Every digital business at some point starts to think about display advertising, and the first choice to make is the system to use. Brands need to weigh their business needs against the risk they’re willing to take and the budget they have to spend on mastering a system.
Case Study: Conversion Improvement Via Audience Identification
Greg Sobiech
March 29, 2018
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Increasing conversions and reducing spend is the goal of every marketing team. Recently, we proposed that you could improve website conversions in just 3 hours. In that post, we referenced a client for whom we performed exactly that analysis.  Today, we’ll show you how we improved conversions for our client by identifying and targeting highly engaged audiences.
Salesforce Integration with Google Analytics 360
Andy Semenihin
March 28, 2018
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It finally happened! Connecting the online and offline has never been so real. Google Analytics 360 and Salesforce will now work together to connect the sales, advertising and marketing data. Salesforce Sales Cloud and Salesforce Marketing Cloud will be now integrated with Google Analytics 360 to deliver the fullest customer journey. The first tier of Sales Cloud integration is now live while more functionality will gradually arrive in the first half of 2018.